The Digital News Initiative launched on Tuesday is a partnership between
Google and eight European news publishers aimed at supporting quality
and innovative journalism.
The project brings together German media outlets Die Zeit and FAZ, Les
Echos in France, UK's the Financial Times and The Guardian, as well as
NRC Media in the Netherlands, Spain's El Pais and La Stampa in Italy.
Carlo D'Asaro Biondo, head of Google's strategic relationships in
Europe, said in a statement that the partners would focus on product
development, innovation as well as training and research, while setting
up a working group to "increase revenue, traffic and audience
engagement."
As part of the initiative, Google will spend around 150 million euros
($160 million) on various digital projects over the next three years.
Some publishers such as Germany's Axel Springer and Rupert Murdoch's
News Corporation, however, have stayed away from the venture.
But welcoming the initiative, Tony Danker, international director of
Guardian news and media, said the test of the initiative's success was
"whether it leads to meaningful change to ensure journalism flourishes
in the digital age."
The move by Google follows the company's
recent decision to change the way it will handle searches from mobile devices. The
firm's search algorithm now gives higher priority to sites that optimize
their content for small screen mobile devices.
The new partnership also comes at a time when Google finds itself in the midst of mounting criticism in Europe.
The European Commission recently announced it was probing the Mountain View-based firm for
alleged anti-competitive practices
and distortions in its search results. Google faces fines of up to $6.6
billion if the charges are proven. Google, however, has strongly
rejected the accusations.
Read more: Google launches digital news project in Europe | Business | DW.DE | 28.04.2015