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February 2, 2014

US Economy: The Super Bowl, one of America’s greatest pop-culture sports phenomena - by Michelle Flor Cruz

Stadium beer: $9. Last-minute ticket to the game: $3,000. Super Bowl XLVIII T-shirt: $25. The Super Bowl experience in New York/New Jersey: $600 million?

There’s no doubt the public will be paying inflated prices if you have any plans of attending the Super Bowl this year, but do the numbers really add up to as much as the NFL claims?

The Super Bowl, one of America’s greatest pop-culturesport phenomena, has transformed from just a football game into a major economic event. This year’s Super Bowl XLVII -- to be held this evening February 2 at the MetLife Stadium in East Rutherford, N.J., will be no different, drawing attention and dollars from all corners of the country. 

Read more: Show Me The Money: What Super Bowl Economics Means From Coast To Coast By International Business Times