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June 21, 2020

USA - Wholesale - Costco: The Enduring Enigma of Costco's $1.50 Hot Dog and Soda Combo


When Costco president W. Craig Jelinek once complained to Costco co-founder and former CEO Jim Sinegal that their monolithic warehouse business was losing money on their famously cheap $1.50 hot dog and soda package, Sinegal listened, nodded, and then did his best to make his take on the situation perfectly clear. 

"If you raise [the price of] the effing hot dog, I will kill you," Sinegal said. "Figure it out."

Read more at: The Enduring Enigma of Costco's $1.50 Hot Dog and Soda Combo