For months, pundits dismissed Trump’s candidacy, arguing that once
voters started paying attention, his lack of substance would crater his
support.
Now that he’s the Republicans’ presumptive nominee, it’s clear
the early naysayers sorely miscalculated. The lesson from th
is race: A
strong cult of personality can trump ideology. And that’s been proved by
generations of demagogues. The support behind Italy’s Benito Mussolini
was “more about the leader than...about the party or the ideology,”
bypassing or even upending the traditional party structures, says Arfon
Rees, a specialist in Soviet and Russian history at the U.K.’s
University of Birmingham.
There are other parallels, says Joseph Sassoon, an associate
professor at Georgetown University’s School of Foreign Service. When
Trump says he’s his own best adviser and has no speechwriters, “this is
really a prototype of Saddam or Qaddafi or Nasser...the wanting to
control the language of their speeches,” says Sassoon, referencing
former leaders of Iraq, Libya and Egypt
. “ An essential component of the cult of personality is it cannot be shared with anyone.”
German philosopher Max Weber coined the term
charismatic authority
to describe leaders whose power is built on their “exceptional
sanctity, heroism or exemplary character,” as opposed to the rule of law
or simply brute force.
Many may not regard Trump the candidate in an
admirable light, but to his followers, his business success and his
personal wealth — which freed him from the unseemly campaign fundraising
dance of his primary rivals — make him inviolable. American politicians
are “all bought and paid for by somebody,” 62-year-old Trump supporter
Nick Glaub said outside the suburban Cincinnati Trump rally.
“The only
person that isn’t is that man right there,” said Glaub, gesturing to the
community center where the real estate mogul had just spoken.
Trump’s
charismatic authority stems from this belief that he is above
politics-as-usual, says Roger Eatwell, a politics professor at Britain’s
University of Bath. And it goes beyond his reality-TV fame.
“Celebrity...tends to be a fairly passing phenomenon, and it doesn’t
tend to be a very emotional phenomenon,” Eatwell explains. But Trump’s
campaign offers something deeper: “a sense of identification.”
There is, however, one glaring difference between the Republican
front-runner and Europe’s right-wing leaders in 2016: Trump’s
conspicuous wealth. While he flaunts his billionaire lifestyle, Europe’s
populists play up their everyman credentials. Nigel Farage, head of the
right-wing U.K. Independence Party, “loves to be photographed in an
English pub” having a beer, says Eatwell.
It’s a show of solidarity
that’s important on a continent where class remains a salient divide and
austerity’s bite is deep. Americans, in contrast, embrace capitalism
far more openly and aren’t necessarily turned off by Trump’s gilded
excess.
Note EU-Digest: It is interesting to see
that many voters in the US and the EU have not learned from the past
.....in politics and economics, nationalism has always turned into a
disaster when it was applied by politicians in power as a national state
policy
Instead, politicians seeking
unity and cooperation among political parties and nations have usually
succeeded in creating peace and prosperity at home and abroad.
The rise to the top of far-right politicians in Europe and the US is a guaranteed recipe for political and economic turmoil.
Cult of Personality: How Trump Uses the Playbook of Europe's Far Right