A recent survey showed that in the EU, where there are some 40
different languages and dialects spoken, 51% of the population now
mainly communicate in the English language. This number is expected to
increase every year.
This not only is happening in
Europe, but all over the world, as it turns into a global market place
with people, traveling more frequently, English is certainly becoming
the “Lingua Franca”.
Europe House
which saw this trend coming already many years ago decided to
capitalize on it by using English in all it's promotional communications
and informative publications.
In this context, Europe House initially created three electronic publications in blog format.
These
publications focus on specific issues, based on collected news items,
surveys and reports, which are not always available in the corporate
controlled traditional press, and sometimes even withheld from the
public.
The publications are the one you are reading now,
EU-Digest, launched in 2004 -The other
Turkish-Digest,
with news about the political, economic and social scene in Turkey,
launched in 2005, and in 2014 Almere-Digest was published to meet the
demand of a large number of English speaking residents in Almere - which
is considered one of Europe's most modern and ethnically divers cities.
This month the Europe House “Digest family” was again expanded with the launching of
INSURE -DIGEST, mainly
to comply with the request expressed by a large number of executives
from foreign corporations establishing subsidiaries or headquarters in
Europe and other countries around the world. Specifically, for better
information and guidance, when selecting a new corporate subsidiary
location. With the focus on potential pitfalls or advantages re:
political stability, local taxes, insurance, health-care and schooling.
For advertising rates in any of our four publications go to the rate-insert in these publications.
EU-Digest