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Showing posts with label Soft Power. Show all posts
Showing posts with label Soft Power. Show all posts

July 25, 2017

France: Which are the world's most influential countries?

France has risen to the top of a list of the world’s most influential countries following the election of Emmanuel Macron.

It replaced the US in the number one position in the Soft Power Index complied by the University of Southern California and PR firm Portland Communications.

Soft Power is a term used to describe the influence of a country beyond traditional political or military strength. It includes aspects such as culture, education, economics and even sport.

The Soft Power Index uses polling in 25 countries as well as measures such as the number of Michelin-starred restaurants and levels of digital engagement to rank nations against each other.

The report’s authors noted that the election of Donald Trump and the Brexit vote in the UK, weighed on both country’s statuses.

Read more: Which are the world's most influential countries? | Euronews