The Nertherlands: Little Wendy's in the Netherlands wins another case against big Wendy's USA

A court in Den Bosch has scuppered another attempt by American fast food restaurant chain Wendy’s to force its Dutch namesake in Zeeland to drop the name which is stopping it from establishing itself in the Benelux countries. Raymond Warrens, owner of the Wendy’s in Goes, named his snack bar after his daughter in 1988 and in 1995 registered his right to use it in the Benelux countries.

So far the Wendy’s in Goes is the only Dutch Wendy’s in existence. Wendy’s USA has been trying to convince Dutch courts since 2000 that his right should be declared invalid so it can register and establish itself in the Benelux. The fast food giant currently has over 6,500 restaurants in the United States and wants to gain a foothold in Europe.

Read more at: Little Wendy's in the Netherlands wins another case against big Wendy's USA - DutchNews.nl