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October 4, 2019

The Netherlands: Dutch change international branding: Holland becomes The Netherlands

The Dutch government is going to stop promoting the country abroad as ‘Holland’ and will instead use The Netherlands’, marketing magazine Adformatie said on Thursday.

The detailed plan will be published later this year, but a group of marketing professionals were briefed on the change earlier this week. The aim, the magazine said, is to be less promotional and more about content.

The Netherlands currently promotes itself as Holland.com, illustrated in marketing literature by an orange tulip.

The new strategy means, the Netherlands will present itself to the rest of the world as ‘co-creating pioneering solutions to global challenges’, Adformatie said.

Read more at: Dutch change international branding: Holland becomes The Netherlands - DutchNews.nl

October 2, 2019

EU pays tribute to Saudi journalist Khashoggi on anniversary of killing - by Toga Bozoglu

The European Union paid tribute on 2 October to the memory of Jamal Khashoggi, a Saudi journalist who was murdered last year in the premises of the Consulate General of the Kingdom of Saudi Arabia in Istanbul.

The EU reiterated in a statement the need to ensure full accountability for those responsible and insisted on an investigation of the circumstances of the killing.

“Jamal Khashoggi continues to be an inspiration to journalists and associates with whom he was in contact for his work, including colleagues in the EU institutions.”

“As Jamal Khashoggi, journalists are too often the target of attacks in many countries.

 On this occasion, the European Union reaffirms its unequivocal commitment to the freedom of the press and the protection of journalists across the world.”, the statement reads.

Note-EU-Digest: Kudos to the Government of Turkey, for renaming a street near the former Saudi Consulate General offices in Istanbul, "the Khashoggi street", and allowing Jeff Bezos, Founder of Amazon, and owner of the Washington Post, where Khashoggi worked, to unveil a memorial to the murdered journalist today, the first anniversary of the journalist's death. 

The US remains the number one exporter of arms to Saudi Arabia and the world. Earlier in the year, Trump rebuffed bi-partisan US congressional efforts to punish Saudi Arabia for the killing of columnist Jamal Khashoggi , and turned back criticism over the kingdom’s prosecution of its war against Houthi rebels in Yemen.

EU pays tribute to Saudi journalist Khashoggi on anniversary of killing | New Europe