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Almere Muziekwijk station (photo EU-Digest) |
The recently launched "OV-Chipkaard "in the
Netherlands for people who want to use the Dutch Public Transportation
system is turning out to be not very user friendly and certainly costly
for visiting tourists.
The problems become even more
complicated when one wants to make use of the special 40% discount on
train travel outside of morning rush
hours.
This card has to be activated to be used as an OV-chipkaart. To
do so you must make an account at the
OV-chipkaart website.
The website considers the sentence 'activating the card' as 'buying a product in the
webshop'.
But then the
card is still not active. You have to 'collect your product' at a
ticketing machine or service desk.
The result is that many elderly people no longer travel on buses, trains or trams, as they
find, buying and charging an anonymous card too complicated.
We're
talking about a user group of travelers who are not very computer literate, and we're asking them to virtually transfer money
from their account to a card, where some are not even used to making a withdrawal at an ATM machine with a debit card.
One
can expect that very few of this group which is continuously growing
larger will be
activating their personalized "OV-chipkaart, if the system and the
activating process remains as complicated and unfriendly as it is today.
What one can describe in politically correct terms is to make it possible that 'technology averse'
people or tourists should be able to simply go to a 24 hr. service desk and get help to
activate their card.
Especially also for those people for whom
public transport is their only way of getting around.
As
it stands now, the Dutch OV-Chipkaart is not user friendly and
certainly too costly and complicated for local users and tourists
It is high-time something gets done by the Netherlands Ministry of Transportation about this "OV-Chipkaart" disaster.
EU-Digest