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| Apps=Skills=Jobs |
The study, carried out by GIGAOM and NUI Galway for the European Commission, shows that Europe's app developers are up to the challenge of taking the global lead.
Currently, EU and North American developers generate the same levels (42% each) of app revenues in crucial EU and US markets. Although the future is bright, developers have raised concerns about the skills gap, connectivity and fragmentation which could put the app boom at risk
Today the app economy employs 1
million developers, and 800,000 people in marketing & support posts.
This could rise to 2.7 million developers + 2.1 million support staff
by 2018. EU buyers and advertisers spent €6.1 billion on apps in 2013,
30% of total global app spending, growing to €18.7 billion in 2018.
Consumer spending combined with advertising and contract work could lead
to €63 billion annual revenue for the app sector within five years.
Neelie Kroes, Vice-President of the European Commission, said "In the face of increasing youth unemployment, these figures give me new hope. The app sector is one area of the digital economy where Europe can really lead. But we have to address concerns about connectivity and fragmentation – yet another reason to complete the telecom single market!"
28 EU leading companies created 40% of the top 100 grossing apps in the EU and US. Three of the top-five companies are Nordic games developers (1st King.com, 2nd, Supercell, 5th Rovio)with German, French, Spanish and UK app developers also finding success outside their native markets.
Growing market, growing jobs:
In 2013, developers earned €11.5 billion making apps for consumer
goods, banking, media, retail and other clients. They can expect to earn
up to €46 billion through contracts of this nature in 2018. The app
boom is creating jobs, for example contract developers Golden Gekko (London/Barcelona) plans to grow its staff 40-50% next year and London-based Grapple Mobile was a 3-person firm three years ago, employs 120 now, and intends to double next year.
