The Netherlands, which produces some 90 percent of the world’s tulips, has seen its renowned floral market wilt before. The most famous instance was back in the 1630s, when tulpenmanie (tulip mania) meant the value of a single flower bulb soared up to 10 times the average worker’s annual income before the market suddenly crashed in 1637.
Prices didn’t exactly bottom out in the spring of 2020, when the COVID-19 pandemic forced borders to snap shut. But lockdowns and market closures meant the worldwide demand for the country’s famed flowers and bulbs dropped significantly. Dutch growers had to destroy hundreds of millions of tulips, daffodils, and other blossoms or sell them at far cheaper prices than in past years.
“A total of 11.4 billion flowers and plants were traded in the Netherlands in 2020, a decrease of 7.8 percent compared to 2019,” says Michel van Schie, a spokesperson for industry conglomerate Royal FloraHolland. The country’s international export market wilted from 6.235 billion euros (7.583 billion U.S. dollars) in 2019 to 5.974 billion euros (7.266 billion U.S. dollars) in 2020.
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Showing posts with label The Netherland. Tulips. Show all posts
Showing posts with label The Netherland. Tulips. Show all posts
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