The Netherlands, which produces some 90 percent of the world’s tulips, has seen its renowned floral market wilt before. The most famous instance was back in the 1630s, when tulpenmanie (tulip mania) meant the value of a single flower bulb soared up to 10 times the average worker’s annual income before the market suddenly crashed in 1637.
Prices didn’t exactly bottom out in the spring of 2020, when the COVID-19 pandemic forced borders to snap shut. But lockdowns and market closures meant the worldwide demand for the country’s famed flowers and bulbs dropped significantly. Dutch growers had to destroy hundreds of millions of tulips, daffodils, and other blossoms or sell them at far cheaper prices than in past years.
“A total of 11.4 billion flowers and plants were traded in the Netherlands in 2020, a decrease of 7.8 percent compared to 2019,” says Michel van Schie, a spokesperson for industry conglomerate Royal FloraHolland. The country’s international export market wilted from 6.235 billion euros (7.583 billion U.S. dollars) in 2019 to 5.974 billion euros (7.266 billion U.S. dollars) in 2020.
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Showing posts with label Flower Industry. Show all posts
Showing posts with label Flower Industry. Show all posts
November 26, 2020
The Netherlands: Dutch flower industry hit hard by the pandemic
The COVID-19 pandemic has plunged the world’s largest flower auction on the outskirts of Amsterdam into chaos. As Europe remains in lockdown, no-one thinks of buying flowers and tons of them land in shredders.
Read more at: Dutch flower industry hit hard by the pandemic | Business| Economy and finance news from a German perspective | DW | 24.11.2020
Read more at: Dutch flower industry hit hard by the pandemic | Business| Economy and finance news from a German perspective | DW | 24.11.2020
April 5, 2020
Dutch flower industry continues to wither amid coronavirus
Growers are preserving what they have in storage or fields, however the reality is that almost all of this 12 month’s harvest
will possible go to waste.
“The loss is huge,” said Michel van Schie of FloraHolland, the world’s dominant flower clearing house for public sales.
“In the intervening time we now have solely 30% of our regular turnover, and ... that during the busiest period of the year.”
Each day gross sales in March typically move 20 million euros ($22 million) of flowers, which continue with strong sales into the Easter vacation and Mothers Day..
In all, 35% of the world's flower and plant exports, valued at 6.2 billion euros over a 12 months period, move through the Netherlands, principally from Dutch growers, but additionally from African and Latin American farms.
Van Schie said the situation became specially acute on March 13 with the flight cancellations and bans on public gatherings at many international events. This meant almost 1 / 4 of flowers up for public sale that day went unsold and had to be thrown out.
“Subsequent on that Monday it was 50%, after which we had to take unpleasant measures and we had to tell our growers ‘please diminish your stock’ as a result much of the stock had to be destroyed.”
Read more at: Dutch flower industry continues to wither amid coronavirus - Sunriseread
“The loss is huge,” said Michel van Schie of FloraHolland, the world’s dominant flower clearing house for public sales.
“In the intervening time we now have solely 30% of our regular turnover, and ... that during the busiest period of the year.”
Each day gross sales in March typically move 20 million euros ($22 million) of flowers, which continue with strong sales into the Easter vacation and Mothers Day..
In all, 35% of the world's flower and plant exports, valued at 6.2 billion euros over a 12 months period, move through the Netherlands, principally from Dutch growers, but additionally from African and Latin American farms.
Van Schie said the situation became specially acute on March 13 with the flight cancellations and bans on public gatherings at many international events. This meant almost 1 / 4 of flowers up for public sale that day went unsold and had to be thrown out.
“Subsequent on that Monday it was 50%, after which we had to take unpleasant measures and we had to tell our growers ‘please diminish your stock’ as a result much of the stock had to be destroyed.”
Read more at: Dutch flower industry continues to wither amid coronavirus - Sunriseread
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