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NRA strikes again: marketing gun sales tochildren |
The American firearms industry is targeting children as young as six
with brightly colored guns and encouraging parents to let children take
up shooting at an early age, according to a new report.
The
Violence Policy Center, which aims to stop gun violence, said in its
report that gun manufacturers are marketing to the youngest consumers
because their primary market -- white men -- is aging.
"The
firearms industry has set its sights on America's children. Much like
the tobacco industry's search for replacement smokers, the gun industry
is seeking replacement shooters," the group said in a statement.
"Along
with the hope of increased gun sales, a corollary goal of this effort
is the creation of the next generation of pro-gun advocates for future
political battles."
Examples of "aggressive efforts" to market to
children include rifles made with plastic parts so they are easier to
handle, with less weight and recoil, the report said. Some manufacturers
sell firearms in a variety of kid-friendly bright colors, including
pink for girls.
The report also pointed out that the firearms
industry and its lobby want parents to let their children "access guns
at the earliest possible age."
The National Rifle Association, the
main gun lobby in the US, previously had a website for its junior
members, divided into "Under 8" and "8 and Up," the Violence Policy
Center said.
Now called "NRA Family," the website's content
includes a 2014 article reviewing the Thompson/Center HotShot youth
rifle, calling it "a tiny gun intended for the very youngest shooters --
the ultimate first gun."
The article cited the manufacturer as saying the rifle is targeted to kids aged six to 12.
Gun
violence is rife in the US, where a third of children live in a
household with at least one weapon, according to the group Everytown for
Gun Safety. Its statistics
show that seven children and teens are killed with guns in the US on an
average day.
Read more: Flash - US firearms industry marketing to children: report - France 24